Actor Samantha Ruth Prabhu has strengthened her presence in India’s startup ecosystem by stepping into the role of co-founder once again. After co-founding Secret Alchemist, she has now partnered with ZOY, a feminine and menstrual healthcare brand, marking her twelfth entrepreneurial association.
Prabhu, widely known for her acclaimed performances in films and web series such as The Family Man 2, has been steadily diversifying her entrepreneurial ventures across fashion, wellness, personal care, and even sports. Her growing portfolio includes brands like Saaki, Ekam, and ownership in the Chennai Pickleball team.
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The decision to co-found ZOY reflects her long-standing advocacy for holistic wellness and clean living. Having openly shared her own health challenges, the actor has been actively championing mindful choices around fitness, nutrition, and mental well-being. With ZOY, she aims to push conversations around safer, toxin-free menstrual products that prioritize women’s health.
ZOY seeks to disrupt the segment
The Indian menstrual hygiene market is estimated to touch $1.3 billion by 2030, with most products currently dominated by plastic-heavy, chemical-based options. ZOY seeks to disrupt the segment with innovations such as medicated sanitary pads and patented therapeutic solutions designed to support cycle regulation, PCOS management, and uterine detoxification.
By associating with ZOY, Prabhu reinforces her commitment to building ventures that align with personal values while addressing significant gaps in consumer wellness. Her latest move underlines a growing trend of celebrities leveraging their influence to drive meaningful change through entrepreneurship.