Hombale Films and PVR INOX will feature a Kantara-inspired fiery logo across all PVR INOX theatres during the Independence Day weekend. The initiative coincides with screenings of Coolie and War 2 and comes ahead of the release of Kantara: Chapter 1 on October 2.
From August 14, audiences will see the fire-based animated logo on big screens in all PVR INOX cinemas. Created using advanced projection systems and digital technology, the design incorporates one of the central visual elements from Kantara and represents the film’s cultural identity.
PVR INOX CEO (Revenue & Operations) Gautam Dutta said the updated logo is intended to offer audiences a distinctive experience while reflecting India’s cultural stories.
Hombale Films founder and producer Vijay Kiragandur said the Independence Day launch of the logo is a meaningful way to present Kantara and that working with PVR INOX will help share culturally rooted stories with larger audiences.
PVR INOX and Hombale Films will roll out additional activities in the coming weeks to engage viewers before the release of Kantara: Chapter 1.