In a bold bid to disrupt India’s ride-hailing market, a consortium of major cooperatives is set to launch a new nationwide taxi service under the brand name Bharat by the end of 2025. Backed by an authorised capital of ₹300 crore, the initiative aims to offer an affordable, driver-friendly alternative to private players like Ola and Uber.
Also read: Government issues notices to Ola, Uber over alleged pricing disparities
The newly registered Multi-State Sahakari Taxi Cooperative Ltd, formed on June 6, includes eight major cooperative institutions such as the National Cooperative Development Corporation (NCDC), IFFCO, and Amul marketer GCMMF. The service is fully funded by cooperatives, with no government ownership.
Drivers onboarded so far
So far, 200 drivers from Delhi, Gujarat, Uttar Pradesh, and Maharashtra have been onboarded, with more expected as outreach efforts continue. The app-based service will operate under a unified platform across India. A technology partner for app development will be finalised soon, with the app launch targeted for December 2025.
Rohit Gupta, deputy MD of NCDC, reportedly said the initiative prioritises fair earnings for drivers while ensuring safe, reliable, and affordable transport for passengers. Founding members also include NABARD, NDDB, NCEL, and Kribhco. The Indian Institute of Management Bangalore and a tech consultant have been engaged for strategy and marketing.
The Bharat taxi service represents a landmark move by India’s cooperative sector to assert its presence in a market long dominated by private tech firms.
Also read: