Apollo Tyres has replaced Dream 11 as the lead sponsor for the Indian cricket team after winning a three-way race with a massive bid of Rs 579 crore.
The BCCI was seeking a new title sponsor for the national team as the deal with Dream11 could not continue due to restrictions on real money gaming companies. The development came after the Indian Parliament on August 21 passed the “Promotion and Regulation of Online Gaming Bill, 2025,” which has banned real-money gaming services on platforms like Dream11.
Notably, the Indian men’s team is currently playing the Asia Cup in the UAE without a sponsor. On the other hand, the women’s team also is taking the field without any jersey sponsor in the ongoing bilateral ODI series against Australia.
Details Of Apollo Tyres-BCCI Deal For Team India Jersey Sponsor
According to a Cricbuzz report, the new sponsorship deal between BCCI and Apollo Tyres spans three years and covers 121 bilateral games and 21 ICC matches.
The Gurgaon-based tyre company, which has presence in over 100 countries, overcame the challenges from Canva and JK Cements, who had placed bids of INR 544 crore and INR 477 crore respectively.
The deal amounts to roughly INR 4.77 crore per match, though the figure may vary slightly because of the difference in value between bilateral fixtures and ICC games. The report further mentioned that the BCCI had set a base price of INR 3.5 crore for bilateral matches and Rs 1.5 crore for World Cup games.