The team of the film Love OTP, starring and directed by Aneesh Tejeshwar, has adopted a different promotional approach ahead of its release on November 14. As part of a marketing effort, the team organised a friendly cricket tournament involving cinema journalists, digital media members, YouTubers and public relations representatives, highlighting the changing nature of film promotion after the COVID period.
The Love OTP unit stated that while making a movie is challenging, promoting it to reach audiences has become equally demanding. With teaser and songs already released, the team is now attempting to connect with film viewers by using sports-driven outreach. The tournament featured a total of five teams, including Team Love OTP led by Aneesh Tejeshwar, Star Reporters led by News18 Kannada journalist Satish Kanakapura, Digital OTP led by PRO Praveen Ekant, Love Hunters led by PRO Harish Arasu, and Love Squad led by cinema journalist Sridhar Shivamogga.
Star Reporters and Love Hunters reached the finals of the Love OTP Cup, with Love Hunters winning the title by defeating Star Reporters by two runs in a closely contested match. The organisers expressed that through this initiative, the film team attempted to engage cricket followers and encourage them to visit theatres once the movie releases.
Aneesh Tejeshwar has taken on the dual responsibility of acting and directing in the film. Producer Vijay M. Reddy has funded the project, supporting Aneesh’s efforts to establish his position in the film industry. The Kannada and Telugu versions of Love OTP are set to be released simultaneously on November 14. The film features Aneesh Tejeshwar, Jahnavi Kalakeri, Aarohi Narayan, Rajeev Kanakala, and Pramodini among the cast. The film’s response from audiences will be known after its release.