India’s creator economy is undergoing a significant transformation, with market size projected to rise from $1.45 billion in 2025 to nearly $5.93 billion by 2032, according to industry estimates. Driving this momentum is the surge in regional content, increasing digital reach, and the growing influence of micro and mid-tier creators.
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Traditionally centered in Mumbai and Delhi, the influencer ecosystem is witnessing a geographic shift. Tier-2 and Tier-3 cities are steadily attracting attention, and has emerged as one of theBengaluru country’s most vibrant influencer hubs. The city’s diverse linguistic base, youth-driven culture, and digital-first audiences are giving it an edge over older centers of influence.
Brands partnering with local creators
Brands across fashion, technology, and e-commerce are actively partnering with local creators for campaigns, product launches, and cross-platform storytelling. Platforms like Myntra and Flipkart have consistently engaged Bengaluru influencers who seamlessly blend English and Kannada to expand reach. Popular names such as Shalini Chopra, Niharika NM, Vikas Sangam, Aakash Gupta, Danish Sait, and Srinidhi Shetty have worked with leading brands to capture diverse audiences.
Industry trackers note that Bengaluru’s strength lies in its variety. From fashion and comedy to gaming, fintech, and AI, the city’s creators are building niche communities with strong loyalty. Data from Qoruz highlights that Bengaluru now hosts more than 35,000 active creators across six major languages, contributing 10–12% of national influencer marketing spends—firmly placing it among India’s top three influencer markets.